SR Creative Studio

Brands Built to Be Remembered.

I design brand identities and packaging for ambitious businesses. Every design decision has a purpose. Strategy first. Design always.

View Case Studies

01

Featured Work

Select Case Studies

Churn & Grain Packaging

Churn & Grain Co.

Brand Identity & Packaging Design
Pramodan Snacks

Pramodan

Healthy Snacking Brand System
VYTAE Branding

VYTAE

Comprehensive Visual Architecture
Root & Salt

Root & Salt

Brand Identity Strategy

02

About Me

I help businesses discover who they truly are.

I'm Sayan Roy, an independent Brand Identity & Packaging Designer. Over the past 5+ years, going from a Junior Graphic Designer at ScaleUp Martech to Creative Head at Lyntrix Media, I've learned one crucial thing: beautiful mockups don't solve business problems. Decisions do.

I specialize in building scalable visual identities that translate business goals into market impact. I partner with ambitious founders who know branding is an investment, not an expense.

Brand Strategy Identity Design Packaging Creative Direction
SR.

03

Process

How I Actually Work

Great branding is understanding, not decoration. Here's how we get there.

01

Research & Strategy

Understanding precedes aesthetics. I study your market, competitors, and audience before opening a design tool.

02

System-Based Design

I don't just design a logo. I build scalable, consistent visual frameworks that work across every single touchpoint.

03

Iterative Refinement

I present the dead ends and the pivots. We refine the visual language based on feedback and real-world performance.

04

Proof
"Working with Sayan was a turning point. He translated our vision into a bold, modern identity that actually drives results."

Ananya Sharma

Founder, Churn & Grain Co.